COLD CALLING IS NOT DEAD
Owners don't answer emails. They answer the phone. Real dials, real openers, real call breakdowns.
What This Is
The Wolf of Main Street is Mike Lukasevicz's field notes on the front end of small-business M&A: finding the deals. Market maps, target lists, cold calls to owners, and the first conversations that decide whether there's a deal at all. Everything before the LOI. Nothing I haven't done myself.
Business Opportunities
MAP THE MARKET FIRST
Before you dial, know the board: every owner in the niche, who's the right size, who's likely ready. How to build the map.
THE LIST IS THE DEAL
Bad list, bad pipeline. Where owner data comes from, how to clean it, and what a good target list looks like.
THE FIRST CONVERSATION
What owners actually say on the first call, how to tell a real seller from a tire-kicker, and what to do next.
ASK THE WOLF
Sourcing questions, answered straight. "Where do I find off-market deals?" Reply-rate autopsies on request.
Where To Find The Column
- YouTube Coming soon
- LinkedIn Coming soon
- Podcast Coming soon
- Newsletter wolfofmainstreetsmb.substack.com →
GET ON THE LIST
No spam. Just the column, when there's something worth saying.